Brendan Lines

February 10, 2020

Mercedes have unveiled their 2020 livery ahead of the Australian Grand Prix at an event in London to coincide with a five-year deal with new principle partner INEOS.

A splash of red – Image: Mercedes AMG Petronas.

Retaining the iconic silver arrows livery with green striping, Mercedes have added a splash of red to highlight the INEOS partnership.

Yet despite the new look livery, Mercedes featured its new paint work on the 2019 World Championship winning W10 for the event.

Mercedes Team Principle Toto Wolff said the new partnership is a ‘perfect fit.’

“It is a very proud moment for us to welcome INEOS to Mercedes in their new capacity as Principal Partner. The company’s ambition, dynamism and entrepreneurial flair are a perfect fit for the spirit of Mercedes-AMG Petronas.

“Both companies share a restless desire to improve every day and a strong commitment to achieving the very best results. Our partnership will be defined by tackling great challenges together – on the race track, on water and on the stages of the Grand Tours – and we will be aiming to raise the bar in each of them,” he said.

Lewis Hamilton’s W10 in red – Image: Mercedes AMG Petronas.

Amid recent doubts over Mercedes ongoing committment to Formula 1, the new deal demonstrates the teams long term vision says Wolff.

“Furthermore, this new partnership is an important cornerstone of our future plans in Formula One. It once again serves to demonstrate the attraction of the sport for ambitious, global brands with a long-term vision for success,” he said.

Mercedes’ dominance of the Turbo-hybrid era continues to sew the seed of Mercedes being one of world sports most attractive brand partners.

As the reigning world champions retain the super-star talents of six time champ Lewis Hamilton, and the re-booted ‘Valterri 2.0’ Bottas for 2020 — Mercedes are likely to be outright favourites to finish on the podium at Albert Park.

Mercedes is set to launch its 2020 car on Feburary 14th.